ετυχε να τα δω σημερα και μου εκαναν εντυπωση, αρκετα ομορφα κατα τη γνωμη μου
επισης, ψαχνωντας ειδα οτι συνεργαστηκαν με την PRAMAC D'ANTIN (ομαδα MOTOGP) το 2006
http://www.inforally.sibiul.ro/motogp-news-3087-viceroy_watches_for_pramac_dantin.html αναφερει και μερικες πληροφοριες σε αυτη την ειδηση:
The GRUPO MUNRECO, founded more than 25
years ago, is leader in the watches sector in Spain and its brands are present in every segment of consume.
Founded in Switzerland in 1951, the VICEROY brand has been bought by the GRUPO MUNRECO in the year 1982; it was then launched efficiently in the Spanish market and soon became a very competitive product with a really accurate image.
Εdit: Shakira, Antonio Banderas and Viceroy in perfect time
05/02/2006
The singer and the actor star in the watch label’s latest campaigns.
Spanish watch label Viceroy, owned by the Munreco group, has signed up actor Antonio Banderas and singer Shakira for its advertising campaigns over the next two years. The company has previously used big names from the world of pop, like Enrique Iglesias and David Bisbal, to communicate its young, up-to-date image.
Latin singer of the moment Shakira will be the brand’s face and promote several watch and accessory collections designed especially for her. The campaign, based on the theme of authenticity, will be launched in May, featuring a completely different Shakira from the one we are used to seeing, who will tell us some home truths about herself.
Spanish actor, producer and film director Antonio Banderas has reached an agreement with Viceroy to promote the brand image and a number of collections inspired by him. The campaign out in May will show us the person rather than the celebrity: a frank, honest and unfazed Antonio.
Banderas represents a rather different age group from the other celebrities who have advertised the label in the past, suggesting a new more mature Viceroy which states that what matters is not what you have, but who you are. For Viceroy, Antonio Banderas is the epitome of this philosophy.
The Munreco group is leader of the Spanish watch sector. Its extensive brand portfolio includes Maurice Lacroix, Sandoz, Viceroy and Viceroy Fashion, and caters for segments right across the consumer spectrum. Right from the outset, Munreco has positioned its brands as flagships, each representing a different lifestyle.
Στην αρχη νομιζα οτι ηταν "κινεζιες" αλλά τελικα ειναι σοβαρη εταιρεια με αρκετα καλη προωθηση θα ελεγα (στο εξωτερικο τουλαχιστον)
